Creating a 2030 experience vision for bp Castrol.
Location London
Duration 3 months
Role Lead Product Designer
Product Web app / Mobile app
“Accelerating service, maintenance, and value-based offers by thinking beyond physical products.”
Methodology
A hands-on human-centric approach to problem solving is applied throughout every stage to innovate and develop products and services.
Research snapshot
65
Customers
Customer interviews included participants from 6 customer segments – Independent Workshops, Franchise Workshops, Commercial Vehicle Oils, Distributors, Retail and Mining.
15
Castrol Stakeholders
Stakeholder interviews included participants from Sales Representatives, Customer Operations, Technical Support, Marketing, and Supply Chain.
45+
Hours
Of qualitative research from both an internal (Stakeholder and external Customer) perspective.
Prioritised pain-points
Collaborating the research from the Discovery phase to shape and prioritise core problems, to subsequently stimulate ideation around potential solutions.
Design approach & testing
Upon finalising the features deemed most valuable to the end user, we promptly transitioned to wireframing key journeys, preparing them for transformation into low-fidelity prototypes for testing.
These prototypes were presented to users to validate the product's features and functionalities. In response to user feedback, we engaged in a series of iterations to enhance and advance the development of the product.
Final outcome
bp Castrol dashboard is a comprehensive tool designed to monitor and report on the performance of live commerce activities within the organization. This dashboard provides real-time insights and historical data to help the business optimize its live commerce strategies and enhance agent performance.
