Product Design Director with 10+ years of experience leading UX, UI and AI-powered product design for companies including BlackRock, HSBC, Lloyds, BP and NatWest.
I'm a Product Design Director and design leader with over a decade of experience building products that solve complex problems for millions of users. I've led design across global organisations including BlackRock, HSBC, Lloyds Banking Group, BP and NatWest, working at the intersection of product strategy, engineering and design to turn ambiguity into products people genuinely enjoy using.
What motivates me is building. Whether that's shaping product direction, creating design systems, prototyping in code, or mentoring designers to do the best work of their careers, I love taking ideas from "what if?" to shipped experiences.
I'm AI-first in the way I work, not because it's fashionable, but because it's genuinely changed how I design. I use AI to challenge assumptions, explore edge cases, validate decisions, accelerate research and build interactive prototypes with tools like Devin and Figma Make. For me, AI isn't replacing design; it's helping me spend more time solving the right problems.
I've always gravitated towards products that others describe as "too complicated." Financial services, enterprise software and operational platforms all have one thing in common: they're incredibly powerful, but often difficult to use. I enjoy finding clarity in that complexity and creating experiences that feel simple, intuitive and beautifully crafted.
I believe the best design happens when product, engineering and design work as one team. That's why I'm happiest collaborating closely with engineers, getting into the details, iterating quickly and maintaining a high bar for quality throughout the build…not just at handoff.
Outside of work, I'm constantly exploring new AI tools, experimenting with emerging technologies and building side projects. I love learning, making and sharing ideas, because the industry moves quickly, and I think great designers should too.